Client Overview

Atitus Educação is a Higher Education institution and educational platform, a company created in southern Brazil in 2004, as IMED, and has about 6,000 students. With campuses in Porto Alegre and Passo Fundo, in Rio Grande do Sul, it offers 19 different undergraduate courses, especially in the areas of Management, Health, Law, Polytechnics and Agribusiness. It also has six Master's programs in Law, Dentistry, Architecture and Urbanism, Civil Engineering, Administration and Psychology, and a PhD in Dentistry. Since 2020, the institution chairs the National Association of MBAs. She was one of the founders of the Caldeira Institute, in Porto Alegre, and is active in different innovation ecosystems, such as the Instituto Aliança Empresarial, in the north of the state, and in some of the main transformation movements in Rio Grande do Sul.

Transaction Overview

With 35 years of operation and more than 8 thousand qualified businessmen and executives, a reference in Rio Grande do Sul in education for leaders and entrepreneurs, Cenex - Center for Business Excellence, integrated into the ecosystem of Atitus Education and now operates under a new name, just CNEX.

The acquisition of CNEX strengthens the vision of transformation through education, contributing to the formation of leadership in the main companies of Rio Grande do Sul. Unlike a traditional class, where it is in the classroom that the student receives content for study, CNEX prioritizes the so-called flipped learning method. The content is sent to be read before the meetings - which become moments of experience exchange between executives and the facilitator, who acts as a highly qualified mediator. "The modules are not for studying, they are for exchanging ideas, experiences, and serve as a laboratory where everyone brings their knowledge to create a better work component for everyone, reverberating from inside to outside and outside to inside," explains Capellari, president of Atitus Education.

Redirection acted as exclusive advisor to Atitus Educação in the incorporation of CNEX.